Indie Beauty Brands Experience Average Order Value Gains And Strong Demand For Self-Care Amid Disappointing Black Friday And Cyber Monday Sales

Adobe Analytics’ statistics show that online sales on Black Friday were essentially flat at $8.9 billion versus $9 billion last year. Bluecore figures visitors to health and beauty websites dropped 15% on Black Friday from the prior year. Cyber Monday didn’t provide the surge retailers and brands were hoping for. Instead, sales on the day dipped 1.4% to come in at $10.7 billion, according to Adobe Analytics.

Indie beauty brands typically started their Black Friday/Cyber Monday sales earlier than previous years and prolonged them beyond Cyber Monday. At haircare brand TO112, a 40% assortment-wide discount ran from Nov. 17 to 29. In 2020, the brand only did a sale for six days. “Consumers could take their time and shop at their leisure without the flashing lights and the pressure of now or never,” says director of marketing Fiona Pincente. TO112’s sales have doubled year-over-year for the last three years.

Despite diminished discounts or perhaps because of them, Salesforce approximates average order value was up 11%. Beauty brands detected a consumer appetite to spend for certain items. TO112’s average order value spiked 24%. Its Collagen Mask, Ultimate Hair Cream, Shampoo For Fine Hair and Shampoo For Normal Hair were bestsellers. “Beauty is an easy, feel-good purchase for people who may be struggling with life stresses as they get back on their feet,” says Pincente. “TO112 products create a sensory experience with our incredible scents and lush textures, so customers are willing to explore new products at great prices.”

Read the full artcile here. 

Friday, June 21 marks the summer solstice, the longest day of the year in the northern hemisphere with the sun rising around 5:30 am and setting just after 9pm. “Solstice” is derived from the latin words “sol” meaning sun and “sistere”, meaning to stand still as the sun’s path appears to momentarily stop. This event has been celebrated since ancient times and is one of the first human astronomical observations.

Read more

Could your morning cup of joe be the key to a better head of hair? Studies suggest that it might just be!

Hair thinning or hair loss take no prisoners–affecting both genders and people of every age–and are major blows to self-esteem. Common culprits can include aging, postpartum, menopause, diet or underlying health concerns.

The good news? There are things that can be done to prevent or mitigate this destruction.

Starting with that cup of coffee.

Read more

The thought of keeping a beer in the shower seems like something straight out of a frat house and we’re in no rush to relive our college days however, this old wives’ tale has got our attention, maybe because St. Patrick’s Day is right around the corner.

Read more

Naturally curly and wavy gals (and guys) may be more affected by winter weather, especially when considering curl patterns. Protect your curls by practicing some winter-proofing tips and avoid some easy mistakes.

Read more

Next time you shower, bring a notebook. Seriously. If you’ve ever been surprised at the brilliance of your shower thoughts, take heed. They were probably as brilliant as you thought they were!

Read more

For centuries, humankind has been transforming the ritual of bathing into a meaningful practice. Ancient Greek and Roman bathhouses combined healing rituals with entertainment, Japan believed the ritual of bathing was a spiritual pursuit of purity. Today, we use water as a healing element synonymous with relaxation; jacuzzis, birthing pools, hot springs baths, and mineral baths are socialized bathing rituals of the 21st century.  

Read more

Taking steps to protect your skin in the summer months is a no-brainer. But what your hair? Prolonged sun exposure can cause UV damage to hair cuticles.

The good news is that there are precautions you can take to protect your hair from the summer sun. TO112's Console Hair Cream is the crème de la crème of summer sun hair protection.

Read more

Do you ever stop to think about how many chemicals you’re exposing your body to on a regular basis? When it comes to beauty, don’t take unnecessary risks. Learn more about SLS, DEA, Parabens and why, as a consumer, we should be working to avoid these chemicals.

Read more

Dreaming of that long, beachy hair this summer? We sat down with Medulla & Co hair professionals to give you 6 tips if you’re looking to grow long, luscious hair and fast!

Read more